Category Archive : IT & Technology

Some common collaboration tools are designed essentially to provide file sharing capability and support communications within organizations, but lately, the functions performed by collaboration tools have become far more sophisticated.

Types of collaboration tools commonly used by businesses 

In the past few years, there has been a growing trend of integrating collaboration tools to businesses. Entrepreneurs across industries have adopted different collaboration tools to fit their specific needs. 

Some common collaboration tools are designed essentially to provide file sharing capability and support communications within organizations, but lately, the functions performed by collaboration tools have become far more sophisticated. 

Here is a list of common collaboration tools that are helping businesses run better.

 

Communication tools

 

Some of the most common work collaboration apps used by businesses across the board are communication tools, many of which are adopted for internal communication of an organization. Some popular communication tools include:

Chats & Instant Messaging: Chats and instant-messaging tools allow employees to interact with each other without needing to make calls or write emails. Some tools like Slack are in fact meant to provide an effective alternative to internal emails of an organization that keeps piling up unnecessarily.

Video Conferencing: video calls and conferences have pretty much become a norm these days. In these times of a pandemic, especially, most team meetings are being conducted on apps like zoom, Google meets & Skype etc. 

 

Storage & sharing tools

 

Another set of tools that help professionals collaborate with each other is storage and file-sharing tools. These tools allow people to store important documents and files in secure places and access or share them with ease, as and when they may be required. These tools include: 

 

Cloud storage: Cloud storage allows all files & documents to be stored remotely and there is a lesser need for local storage hardware. This helps organizations to bring down the cost of hardware storage over the long run. 

File sharing tools: it is hard to transfer heavy files like videos, large documents, books & software etc via email. File sharing tools like Dropbox and SHARE it allows for large files to be transferred with ease and also help manage access control. 

 

 

 

 

Enterprise collaboration software 

 

In these times of the COVID-19 pandemic, Enterprise collaboration tools are nothing short of a godsend for professionals and organizations alike. With many employees working from home, enterprise collaboration tools act as a virtual skeleton of an organization’s functional structure. Here are some functions that these tools perform: 

 

Project & task Management: Collaboration tools like Asana, Trello, and the newly launched Crotle perform a lot of project management functions like forming teams to work on specific projects, setting timelines for tasks, a delegation of responsibility & streamlining of workflows, etc. They also allow for project managers and team leaders to supervise effectively and have greater control over the projects being carried out.

Reporting: Most enterprise collaboration tools provide a birds-eye view of all the projects, which gives the project managers all the information they need for effective decision-making. Some common reports include a progress report on projects, performance reports of team members, lists of completed, and pending tasks. 

Communication & document sharing: online task management software also acts as a forum through which the internal communication of a team can be managed. They allow team members to share essential documents and files with ease.

Collaboration tools for businesses have been in the limelight for a while now, and their utility has only increased with time. Looking at the trends, it seems quite likely that these collaboration tools will become a norm in the near future.

 

A recent trend in keyword research is the content analysis of Google's best-ranked websites for a specific search term using WDF * IDF - a mathematical formula that includes logarithmic search term density, term weights, and union set calculation is working.

Keyword tools for analyzing and researching search terms

Keyword tools help you create good and relevant content for your website. The basis for this is comprehensive keyword research for frequently searched terms, word combinations, long-tail keywords, term weightings, and search trends. With their help, you can focus your content exactly on the search queries and topics that your users are looking for!

A recent trend in keyword research is the content analysis of Google’s best-ranked websites for a specific search term using WDF * IDF – a mathematical formula that includes logarithmic search term density, term weights, and union set calculation is working. The keyword density only plays a minor role.

Keyword Research: Keyword Analysis Tools

The basis for ranking-strong texts is a comprehensive search of keyword trends and search behavior of your target group. Before you start blindly creating new content, you should be aware of what you are looking for. The following keyword tools will help you:

Google Ads Keyword Planner

The Google Ads Keyword Planner is one of the best tools for analyzing and researching search terms! It’s a powerful tool for analyzing search volume and generating keyword ideas based on different search criteria. To display the keyword suggestions, up to a maximum of 100 search words can be specified or, alternatively, suggestions based on a website can be generated automatically by specifying the URL. Even suggestions from a matching Google category are possible to determine the best Keywords for the most common searches.

When creating the list of ideas, the Google Ads Keyword Tool uses specific search queries and identifies the competition factor and estimated monthly searches for each proposal. Unfortunately, to use the Google Keyword Planner, it is now necessary to have at least one active Google Ads campaign.

Google Suggest

Google Suggest is the autocomplete Google search. As you enter a search term, Google will expand the word input with relevant search suggestions based on various factors, such as search frequency, search frequency, search behavior, and geolocation.

It can be assumed that the proposed search phrases are very popular search terms (long-tail keywords) – therefore, it makes sense to include them in your own keyword research. Personally, I always enter all relevant terms in an Excel spreadsheet and then analyze their potential with the Google Keyword Planner.

Google Trends

Google Trends is the keyword research tool par excellence when it comes to content research. With the help of Google Trends, you not only get information about what’s hot right now, you can also search for terms and see how their search behavior has evolved over the past few years. Also, a comparison of several search terms and other search variants can be evaluated.

Especially with seasonal terms, it is fascinating to observe the search behavior and the peaks at specific seasons. When it comes to content analysis and research, there’s no getting around Google Trends.

Google Correlate

Google Correlate is an analysis tool that provides information about how strongly the frequency of multiple search terms correlates with each other at a specified time interval. Using Google Correlate, you can analyze the search frequency of individual terms in relation to other search terms within a defined period of time, allowing you to draw conclusions about emerging trends in society.

Unlike Google Trends, Google Correlate does not analyze the frequency of search queries for a single search term, but rather the frequency of search terms relative to others within a fixed time period. When querying a search term in Google Trends, you get information about the activity of the search term within a defined period of time. With Google Correlate one enters its search term and receives a list of further search terms, which in frequency have a similar time course.

AnswerThePublic

Straight away: Genius Keyword Research Tool! Using a given search term and a freely selectable language, the tool analyzes appropriate questions and prepositions that are frequently asked by searchers via Google & Co. For example, a search query for the term “keyword analysis” will yield the appropriate questions “how does keyword analysis work” or “what is keyword analysis” – ideal results for determining long-tail keywords!

The special thing about AnswerThePublic is not only the extraordinary appearance (you’ll see what I mean), but the extremely successful visualization of the search results and their meaningful subdivision into question words or W-questions (who, how, what, where, when, why, etc.).

Hypersuggest

Hypersuggest is my absolute favorite in keyword research – it’s free and without limitations! Based on a search term, the tool queries the matching search queries on Google, Youtube, and Google Shopping, evaluates them, and then provides the evaluation in a clear list for download. You can decide for yourself whether you want to export the whole list as a CSV for Excel or just individual entries.

When analyzing and querying the keyword suggestions, you can decide for yourself whether the search term you define should be advanced or adjusted, or both in combination. It is also possible to determine for which country the search results should be queried. And as if that were not enough, the developer – himself a designated Bayer and beer lover – provides a W-questions tool that analyzes the most common questions about the keyword.

Ubersuggest

Thanks, Ubersuggest designed the tedious (manual) Keyword research much easier, because in seconds can be found new keywords. Just type in the keyword, select the target language, and you’ll get a comprehensive selection of matching Keyword extensions and long-tail keywords. For example, if you define “SEO” as the keyword, you will get the following keywords: SEO tools, SEO check, SEO analysis, SEO optimization, SEO agency, etc.! Although Ubersuggest does not replace professional Keyword analysis, it will save you a lot of time in the base.

Keywordtool.io

The Keyword Tool from keywordtool.io will allow you to query up to 750 keyword suggestions for free – for Google Search, Bing, the YouTube video sharing platform, Amazon, and the App Store! In addition, country-specific keywords can be queried for all countries in which the search engines/platforms are active.

The Keyword Tool takes the main term you are looking for and creates a list of alternative (matching) terms and search queries that are common in search results. Also, a W-questions tool for frequently asked questions about the defined search term is available. The complete list can be exported as a text CSV or Excel sheet.

kwfinder

The kwfinder is a rather young keyword analysis tool, but scores with a very clear design and great features with many useful keyword and competitive data.

After a quick and uncomplicated registration, it is possible in the free version to evaluate up to 50 relevant keyword suggestions by entering a search term. For each keyword, the top 10 of the Google SERPS can be queried – with detailed data on Domain Authority, Page Authority, Domain Trust, Social Shares, and more. Unfortunately, one gets very quickly the limits of the free version to feel, because the evaluation of the individual search terms is limited to 3 queries per day. Still, a great tool for occasional keyword analysis.

Mangotools SERP-Checker

The SERP Checker comes from the same forge as the kwfinder, but focuses on the analysis and evaluation of the TOP search hits in the Google SERPS. What is the competition for a specific keyword? How well are the best sites in this area? What effort must be made to place on the first page of the search hits? The tool provides the answers to all these questions.

Tip: The small inconspicuous button “Manage metrics” can query a variety of SEO-relevant metrics. The wealth of information is enormous! 

the primary reason why a website design helps a brand to make a strong online presence, deliver high results, rank higher on search engine result page

A Website Design Can Influence Digital Marketing. Is It True?

So, you have a business or planning to have one but you haven’t created any website yet, then probably you are waiting for God to save your business! 

A business without a website is like a body without a brain, means of no use. However, having a website doesn’t imply creating any web page with random ideas and content. It needs proper planning and architecture to design and develop a website. 

Now, the question is – what’s the use of creating a well-designed website? 

Friends, gone are the days when a skeleton website is enough to carry on with your business. In this competitive market, a well-designed website featured with proper content and graphics is needed to build a position in the online market. Even a digital marketing service provider recommends having a well-designed and well-maintained website for better results. 

Check out the 4 reasons how web design influences digital marketing.

Importance of website design in the digital marketing world

Search engine optimization:

You will be surprised to hear that a well-designed website plays a dramatic role in boosting SEO. In SEO or search engine optimization, there are a few factors that actually fuel the process and help the brand to stay online, gaining high search engine ranks. Among the few, website design is one major factor that influences this.

Website designers thus crafting websites never forget to include SEO features in it. They believe if a website is built without incorporating SEO, the website will never ever have the capability to shine online with a strong online presence.

Some prominent SEO features that you must consider while designing a website are – proper Title tags, header tags, content format, mobile customization, etc.

Good user experience:

What according to you boost user experience on websites? It can be a user-friendly interface, good navigation, least scrolling, and browser and mobile compatibility.

Good navigation and a friendly user interface are very demanding not just to drive more visitors to the site but even to hold them back or encourage them to land on the website over and over again. The visitors often feel irritated when they need to scroll more for acquiring information. Adding some powerful CTAs with navigation will be an added pro.

Search engines like Google rank websites that are compatible with both browsers and mobile devices. This is very much important. Because different users use different browsing platforms and it is necessary to make the website accessible, irrespective of the platform they choose to run.

All this in other way help the business to gain conversions, lower down the bounce rate, and increase the click-through rates.

Therefore, website design with excellent user experience matters a lot.

High conversions:

Mesmerizing web design has the power to attract a huge audience and convert them into potential customers. Hardly a few visitors arriving at the website have a tendency to shop from there. One prominent reason behind this is the website design featured with a user-friendly interface and a good navigation scheme.

High conversions come when the visitors landing on the website find it easy to grab the information they like. They prefer browsing websites where they hardly need to scroll or where they have easier call-to-actions. We just hope, you can understand how important it is to plan a powerful website design.

Responsiveness:

The responsiveness of your website has a great impact on digital marketing. As we said earlier, digital marketing implies marketing your products or services over multiple digital platforms. This can be either your website, social media platforms, search engines, or any other digital outlets.

Users never choose one single platform to browse. They either go for different browsers like Google Chrome, Firefox, etc, or they use their smartphones. In most of the cases, the latter is chosen compared to the former. Therefore, crafting designs that are mobile responsive is also very important.

Check out the screen size, screen resolutions, and brand image to create a mobile responsive website design for your brand. However, even a browser-friendly website design also needs to be responsive, to attain appreciating results in the end.

Conclusion

A website design process includes several factors – page layout, SEO features, social media integration, brand image, content production, and graphics. That’s the primary reason why a website design helps a brand to make a strong online presence, deliver high results, rank higher on search engine result pages, and build effective connections. 

Use Google Analytics or any other tracking and monitoring tool to keep an eye on your digital marketing campaign and get a better outcome. 

While opting for white label digital marketing services, make sure the website, for which you want to have that solution, is featured properly. 

 

oogle reviews is a product of Google suite that allows authentic customers to share their experiences, ideas, opinions, feedback, etc. relating to a brand or its products & services in the form of reviews.

The Benefits of Google Review & How To Embed It On Website

As digital media and commerce are gaining popularity among the consumers and brands, the importance of valuable and authentic information is also rising. User reviews or customer reviews about the brands are part of such valuable information relevant to the brand that hugely influences the brand growth and success. 

The rise of digital media has led to brands and businesses invest their efforts into their digital storefront i.e. website so that they can make the most of popularity for online commerce. This is where the role of Google reviews comes in. 

What Are Google Reviews?

Google reviews is a product of Google suite that allows authentic customers to share their experiences, ideas, opinions, feedback, etc. relating to a brand or its products & services in the form of reviews. These Google reviews are then made available to the potential customers and users who make search queries on Google about the brand that is where these reviews are displayed to help users make an informed decision. These reviews highlight the quality, value for money, authenticity, brand authority, durability and many more factors to deliver valuable information about the brand. 

Google reviews are the perfect form of content that you can embed onto your website to attract, engage, and convert users into customers. Here we have listed some benefits of Google reviews on your website. 

Benefits of Google Reviews On Website

  1. Cost-Effective Promotions

These reviews are shared by the customers of the brand so showcasing the positive reviews on the website will help in free of cost promotion for your brand without any investments. As the customers are sharing these reviews voluntarily so you are not investing any amount in review generation. Also, you can curate these reviews with minimum cost to display on the website so it is a cost-effective method of promotions. 

This will save the constant cost of content creation with investments into time and resources. 

  1. Valuable Content Stream 

Content is extremely crucial for the website as it is what consumers search for in the first place and it is what they primarily engage with on the website and finally it is what helps them make their purchase decisions. These Google reviews provide you the access to a valuable content stream that you can embed on your website. These reviews are all unique and extremely relevant to your business making it the perfect content for your website. 

  1. Build Trust, Reliability & Authenticity

In this age of digital media and online commerce with spammy promotional campaigns, consumers have a huge distrust and unreliability for the brands. 

This is where it becomes important to build trust and showcase authenticity to the website visitors through trustable content and this is where Google’s customer reviews fit in perfectly. You can embed these reviews on the website to showcase brand credibility and authenticity that will help in building trust reliability, and authenticity among the consumers through displaying real experiences of existing customers. 

  1. Enhance Brand Advocacy & Word of Mouth

Brand advocacy is when the existing customers of the brand become the representatives & advertisers i.e. advocates of the brands to promote it through their content & words voluntarily. So, these customer reviews are a perfect example of brand advocacy and positive word of mouth for a brand that will help in grabbing the attention of the users on the website and boost engagement & conversion rate. 

  1. Boost User Engagement

Engagement is also crucial for the website as it defines the conversion rate and content is the best way to engage the website visitors to your website. When you will display such intriguing, trustworthy, and creative content on your website, it will attract the users to engage with it and get the information they are looking for leading to better user engagement. 

  1. Gain SEO Benefits

As we discussed that the engagement will increase, it will also increase the possibilities of improving your Search engine optimization performance and better overall results. More engagement will lead to more time spent by the users on the website ultimately increasing the dwell time and reducing the bounce rate for your website. This will lead to sending positive signals to the search engine and improvement in the SERP ranking of the website. This will lead to more impressions and more traffic to your website.

  1. Grow Conversions & Sales

It is a known thing for every user that they conduct intense research & evaluation on digital channels before making online purchases. This is where the customer reviews on the website play a huge role. As over 90% of the users tend to trust UGC such as customer reviews while making their online purchases and over 80% of the users actively look for these reviews before buying products online. 

So, these customer reviews on a website can greatly influence the conversion rate and increase your sales. 

How to Embed Google Reviews Widget On Website

The best way to embed Google reviews is by using a Google Review Widget that will allows you to integrate your Google+ account and fetch reviews from account to your reviews feed that you can embed on your website. The tool allows you to make customizations to your Google reviews feed and moderate which reviews you want to show and which you want to restrict. 

Along with that, you can enable real-time automatic updates, add your custom posts, etc. The Google reviews widget has easy integration possibilities and extremely responsive & easy to use. 

Conclusion

These were some of the best benefits of embedding Google reviews on the website and also the best solution to embed these reviews on your website i.e. Google reviews widget. Embedding these reviews will greatly help in boosting brand awareness, amplify social media and digital media reach, magnify brand exposure, showcase transparency, build a powerful reputation, and overall brand growth and success. 

So, get started now by leveraging the Google reviews for your website with the tool and avail these benefits for your business. 

Why Your Retail Business Needs CRM Software

A CRM (Customer Relationship Management) is a program that does what its name says – helps manage relations with customers. It stores all the details of your customers in a user-friendly and organized database that everyone can access. Many retailers are increasingly opting for retail CRM software as it helps enormously to enhance sales and revenues. 

Every customer record in the software informs you about how you acquired them, their purchase history, their interactions with the company – all of which can help you know more about how to keep them coming back. It provides an entire picture of the journey of the customer with your business. It can provide all the information you require about your customer service;  to identify the marketing methods that work and the ones that need improvement.

Retailers often have to manage myriad of customer issues. While it is not possible to please every customer, an effective Omni Channel CRM software solution provides better service to customers and ensures a higher level of success for a business. 

Apart from storing customer information, the software can manage a wide range of other tasks too including creating brand awareness, marketing, finding leads, managing customer purchases and providing support and service to maintain a long-term relationship, among others. 

A CRM can also have automation features that manage certain tasks, leaving your team to focus on the more important tasks. Actions such as generating leads and sending emails when customers take certain actions can ensure that the customers keep going ahead in the sales funnel. Some CRMs also come equipped with artificial intelligence to understand data and provide actionable steps to maximize opportunities. 

Having all the data in one place is helpful for your sales team. They get access to the entire history of customer interaction with the company and thus don’t have to waste time in knowing when was the last time the customer was contacted or what was their last order, etc. They can thus focus only on what they well – selling. 

Apart from having all your customer and sales data, the software also provides an in-depth analysis and dashboard functions. The best part is that all the information is available to the entire team across geographical barriers, helping everyone be on the same page. 

An Omni Channel CRM software can also enhance productivity and cohesion in the workplace. With your employees working from the same solution and having access to all the information they need, they are better poised for a great job, without getting into each other’s way.

Retail CRMs are available in several sizes and shapes. No matter the type and size of the business, the aim of setting up a CRM software is to be more organized around customer data and activities, which in turn can help enhance revenue and productivity. With the right CRM in place, you can look to being more efficient, productive and successful at work.