So, you have a business or planning to have one but you haven’t created any website yet, then probably you are waiting for God to save your business! 

A business without a website is like a body without a brain, means of no use. However, having a website doesn’t imply creating any web page with random ideas and content. It needs proper planning and architecture to design and develop a website. 

Now, the question is – what’s the use of creating a well-designed website? 

Friends, gone are the days when a skeleton website is enough to carry on with your business. In this competitive market, a well-designed website featured with proper content and graphics is needed to build a position in the online market. Even a digital marketing service provider recommends having a well-designed and well-maintained website for better results. 

Check out the 4 reasons how web design influences digital marketing.

Importance of website design in the digital marketing world

Search engine optimization:

You will be surprised to hear that a well-designed website plays a dramatic role in boosting SEO. In SEO or search engine optimization, there are a few factors that actually fuel the process and help the brand to stay online, gaining high search engine ranks. Among the few, website design is one major factor that influences this.

Website designers thus crafting websites never forget to include SEO features in it. They believe if a website is built without incorporating SEO, the website will never ever have the capability to shine online with a strong online presence.

Some prominent SEO features that you must consider while designing a website are – proper Title tags, header tags, content format, mobile customization, etc.

Good user experience:

What according to you boost user experience on websites? It can be a user-friendly interface, good navigation, least scrolling, and browser and mobile compatibility.

Good navigation and a friendly user interface are very demanding not just to drive more visitors to the site but even to hold them back or encourage them to land on the website over and over again. The visitors often feel irritated when they need to scroll more for acquiring information. Adding some powerful CTAs with navigation will be an added pro.

Search engines like Google rank websites that are compatible with both browsers and mobile devices. This is very much important. Because different users use different browsing platforms and it is necessary to make the website accessible, irrespective of the platform they choose to run.

All this in other way help the business to gain conversions, lower down the bounce rate, and increase the click-through rates.

Therefore, website design with excellent user experience matters a lot.

High conversions:

Mesmerizing web design has the power to attract a huge audience and convert them into potential customers. Hardly a few visitors arriving at the website have a tendency to shop from there. One prominent reason behind this is the website design featured with a user-friendly interface and a good navigation scheme.

High conversions come when the visitors landing on the website find it easy to grab the information they like. They prefer browsing websites where they hardly need to scroll or where they have easier call-to-actions. We just hope, you can understand how important it is to plan a powerful website design.

Responsiveness:

The responsiveness of your website has a great impact on digital marketing. As we said earlier, digital marketing implies marketing your products or services over multiple digital platforms. This can be either your website, social media platforms, search engines, or any other digital outlets.

Users never choose one single platform to browse. They either go for different browsers like Google Chrome, Firefox, etc, or they use their smartphones. In most of the cases, the latter is chosen compared to the former. Therefore, crafting designs that are mobile responsive is also very important.

Check out the screen size, screen resolutions, and brand image to create a mobile responsive website design for your brand. However, even a browser-friendly website design also needs to be responsive, to attain appreciating results in the end.

Conclusion

A website design process includes several factors – page layout, SEO features, social media integration, brand image, content production, and graphics. That’s the primary reason why a website design helps a brand to make a strong online presence, deliver high results, rank higher on search engine result pages, and build effective connections. 

Use Google Analytics or any other tracking and monitoring tool to keep an eye on your digital marketing campaign and get a better outcome. 

While opting for white label digital marketing services, make sure the website, for which you want to have that solution, is featured properly.