Author: Steve Smith

Why Your Retail Business Needs CRM Software

A CRM (Customer Relationship Management) is a program that does what its name says – helps manage relations with customers. It stores all the details of your customers in a user-friendly and organized database that everyone can access. Many retailers are increasingly opting for retail CRM software as it helps enormously to enhance sales and revenues. 

Every customer record in the software informs you about how you acquired them, their purchase history, their interactions with the company – all of which can help you know more about how to keep them coming back. It provides an entire picture of the journey of the customer with your business. It can provide all the information you require about your customer service;  to identify the marketing methods that work and the ones that need improvement.

Retailers often have to manage myriad of customer issues. While it is not possible to please every customer, an effective Omni Channel CRM software solution provides better service to customers and ensures a higher level of success for a business. 

Apart from storing customer information, the software can manage a wide range of other tasks too including creating brand awareness, marketing, finding leads, managing customer purchases and providing support and service to maintain a long-term relationship, among others. 

A CRM can also have automation features that manage certain tasks, leaving your team to focus on the more important tasks. Actions such as generating leads and sending emails when customers take certain actions can ensure that the customers keep going ahead in the sales funnel. Some CRMs also come equipped with artificial intelligence to understand data and provide actionable steps to maximize opportunities. 

Having all the data in one place is helpful for your sales team. They get access to the entire history of customer interaction with the company and thus don’t have to waste time in knowing when was the last time the customer was contacted or what was their last order, etc. They can thus focus only on what they well – selling. 

Apart from having all your customer and sales data, the software also provides an in-depth analysis and dashboard functions. The best part is that all the information is available to the entire team across geographical barriers, helping everyone be on the same page. 

An Omni Channel CRM software can also enhance productivity and cohesion in the workplace. With your employees working from the same solution and having access to all the information they need, they are better poised for a great job, without getting into each other’s way.

Retail CRMs are available in several sizes and shapes. No matter the type and size of the business, the aim of setting up a CRM software is to be more organized around customer data and activities, which in turn can help enhance revenue and productivity. With the right CRM in place, you can look to being more efficient, productive and successful at work.

tandem trailers

Choosing Tandem Trailers Over Single Axle Trailer

Tandem trailer is a length rig that has two trailers attached one behind another to a tractor. A single axle trailer is a type of axle which has a single axle and one wheel at each side.

 It is fitted straight into the trailer bed and fixed with clamps or is fixed with springs with the help of support hardware for fitting. On the other hand, tandem trailers have two axles. They are fitted close to one another so that the load or the cargo weight gets divided between the two.

The basic differences between the single axle trailer and the tandem trailer

Positive Points of the Single Axle Trailer:

  • It has two wheels that mean it has only two tires, brakes, and bearings that require replacement and maintenance when it gets damaged due to wear and tear.
  • Towing single axle trailer is comparatively easy due to their lightweight.
  • It does not cover much space when parked
  • When two identical size trailers of single axle and tandem are compared the single axle trailer can be steered effortlessly and more smoothly.
  • The price of the single axle trailer is comparatively lower than others.

Benefits of the Tandem Trailers:

  • It has high-end suspension
  • A tandem is less prone to swaying and bounces much less as compared to single axle trailer when loaded in a proper manner.
  • They are safer than other trailers. The law makes it mandatory to equip the trailers with brakes if they are loaded with weights between 750kg and 2000 kg.
  • When travelling, they are quite stable and reliable.
  • Flat tyres do not occur much however even if it occurs it can be replaced quite easily without the help of a jack.
  • It is available in a huge amount in the market thus finding a good quality tandem is easy.

The tandem dual axle trailer offers varied functionalities like firmness, braking, handling and the ability to carry heavy loads. These trailers start from the 8×5 size and are fitted with brakes. These trailers are available in different sizes that can carry a different amount of loads.

One can also fit in electric brakes or mechanical override brakes. The box of the trailer is crafted according to the load it has to carry like heavy or medium-duty load. It can also be fitted with slide under ramps, bolt on the cage that is detachable, toolboxes, tipper mechanism, etc. The tandem trailers are built maintaining the guidelines of designing declared by the Government.

Final Words:

It depends on the requirement and choice of the customer whether he or she needs a tandem axle trailer or a single axle trailer. Experts advise that if a person occasionally hauls them, they must go for the single axle trailer whereas long-distance hauling will require a tandem trailer. Tandem trailers are great for long distances as they ensure safety and stability. They are reliable in this type of travelling situations as compared to single axle trailers.