In the fast-paced world of digital marketing, success goes beyond the number of clicks and impressions. While these metrics provide valuable insights into user engagement, measuring real return on investment (ROI) is essential to determine the actual impact of your campaigns. To truly gauge the effectiveness of your efforts, it’s crucial to delve deeper into the analytics and consider a broader spectrum of factors. In this blog, we explore how you can go beyond clicks and measure real ROI for your digital marketing agency campaigns.

Conversion Rate and Cost-Per-Conversion

– Focus on the percentage of visitors who take desired actions, such as making a purchase, signing up, or downloading content.

– Calculate the cost-per-conversion, dividing the total campaign cost by the number of conversions.

– This metric provides insights into the efficiency of your campaigns in driving tangible results.

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV)

– Evaluate how much it costs to acquire a new customer compared to the potential value that customer brings over their lifetime.

– A lower CAC and a higher CLTV indicate a positive ROI and sustainable growth.

Return on Ad Spend (ROAS)

– Measure the revenue generated from your advertising efforts against the amount spent on ads.

– A ROAS above 100% indicates that your campaigns are generating more revenue than the cost of advertising.

Attribution Models

– Move beyond the last-click attribution model to understand the entire customer journey.

– Multi-touch attribution models consider all touchpoints a user interacts with before converting, providing a more accurate picture of which channels contribute to conversions.

Customer Engagement and Retention

– Analyze metrics such as time spent on site, pages visited, and bounce rate to gauge the level of engagement.

– A high engagement rate signifies that your content is resonating with users and driving them to explore your site further.

Social Media Metrics Beyond Likes and Shares

– Look beyond surface-level metrics like likes and shares on social media platforms.

– Focus on metrics such as comments, mentions, and social shares that lead to increased brand awareness and user interaction.

Organic Search Metrics

– Monitor organic search metrics such as organic traffic, click-through rates (CTR), and keyword rankings.

– Higher CTRs and improved keyword rankings indicate the effectiveness of your SEO efforts in driving relevant traffic.

Landing Page Performance

– Analyze the performance of landing pages, including bounce rates and conversion rates.

– Optimizing landing pages can have a significant impact on conversions and ROI.

Customer Feedback and Surveys

– Collect feedback from customers through surveys and reviews to understand their perceptions and experiences.

– Positive feedback indicates that your campaigns are resonating with your target audience and delivering value.

A/B Testing and Experimentation

– Conduct A/B tests to compare different elements of your campaigns and identify what resonates best with your audience.

– Continuous experimentation allows you to refine your strategies and optimize for higher ROI.

In Conclusion

Measuring real ROI for digital marketing campaigns goes beyond surface-level metrics like clicks and impressions. By considering factors such as conversion rate, customer acquisition cost, return on ad spend, attribution models, engagement, social media metrics, organic search performance, landing page effectiveness, customer feedback, A/B testing, long-term brand impact, and offline conversions, you can gain a comprehensive understanding of the true impact of your efforts. These insights enable you to refine your strategies, optimize campaigns, and achieve tangible results that contribute to your business’s growth and success.

In this era of relentless technological advancement, where our lives are intricately intertwined with the digital realm, mastering the art of reaching your targeted audience through digital and social media marketing has become a paramount skill. Whether you’re an aspiring entrepreneur, a content creator, or a business conglomerate, the power of effectively utilising these platforms can make or break your success story. So, let’s delve further into this dynamic landscape and unearth the strategies that can help you connect the dots to your audience.

Understanding the Digital and Social Media Landscape

Before we plunge into the strategies, let’s take a moment to appreciate the vastness of the digital and social media marketing realm. It’s like a bustling marketplace – teeming with potential customers, each with their unique preferences, interests, and behaviours. Navigating this landscape requires a multi-faceted approach that combines understanding consumer psychology, platform algorithms, and compelling content creation.

Crafting Your Audience Persona

The cornerstone of any successful digital and social media marketing campaign is a deep understanding of your target audience. Imagine you’re throwing a party – you’d want to know your guests’ likes, dislikes, and preferences to ensure everyone has a good time. Similarly, creating an audience persona involves gathering insights about your potential customers’ demographics, interests, pain points, and aspirations. This persona becomes your compass, guiding your content creation and engagement strategies.

Content is King, but Context is Its Crown

In the kingdom of digital and social media marketing, content is indeed the king. But here’s the twist – context is what crowns it. Your content should seamlessly align with the platform you’re using and the preferences of your audience. A witty tweet might work wonders on Twitter, but the same might fall flat on LinkedIn, where a more professional tone is appreciated. Tailor your content to fit the platform’s language and culture while retaining your brand’s essence.

The Power of Consistency

Consistency is the glue that holds your digital and social media marketing efforts together. It’s not about bombarding your audience with a deluge of posts in a single day and then going silent for a week. Rather, it’s the steady rhythm of your presence that builds trust and recognition. Whether you’re posting once a day or thrice a week, stick to your schedule.

Engagement: The Heartbeat of Your Strategy

Imagine walking into a store, asking a question, and being met with silence. You’d probably turn around and never return. The same principle applies to social media. When your audience engages with your posts – be it through comments, likes, or shares – they’re extending a virtual hand. It’s your job to grasp it. Respond to comments, acknowledge feedback, and make your audience feel heard. This engagement fosters a sense of community and belonging, which is invaluable for brand loyalty.

Riding the Algorithm Wave

While the term “algorithm” might sound intimidating, it’s simply a set of rules that determine what content appears on users’ feeds. Every major social media platform has its own algorithm, and understanding these rules can give you a significant advantage. Platforms like Instagram and Facebook prioritise content that sparks meaningful interactions, while TikTok’s algorithm thrives on trends and user engagement. Stay updated with these algorithms to ensure your content gets the spotlight it deserves.

Influencer Collaborations: The New Word-of-Mouth

In the digital age, word-of-mouth has transformed into influencer collaborations. Partnering with influencers who are resonating with your brand can expose you to their followers – an audience that might be interested in what you offer. However, tread carefully. Authenticity is the key. Audiences can smell inauthentic endorsements from a mile away, so opt for influencers who genuinely align with your values.

Data: The North Star of Optimisation

In the world of digital and social media marketing, data is your guiding star. Every platform provides insights into user behaviour, post performance, and audience demographics. Dive into this data ocean to gain valuable insights. Discover when your audience is most active, which posts resonate the most, and tweak your strategy accordingly. Optimisation is an ongoing process, and data is your compass.

Adaptation: The Only Constant

The digital and social media landscape is in a constant state of flux. New platforms emerge, algorithms evolve, and trends change like the wind. To thrive in this environment, you must embrace adaptability. Keep an eye out for emerging platforms that might resonate with your audience, and don’t be afraid to pivot your strategy when necessary.

Conclusion

The world of digital and social media marketing is a sprawling adventure waiting to be explored. By crafting a strong audience persona, creating contextually relevant content, nurturing engagement, and staying informed about platform dynamics, you can effectively reach your targeted audience. Remember, it’s not just about mastering the algorithms; it’s about forging genuine connections in the digital realm. So, go ahead and embark on your digital and social media marketing journey – your audience is out there, waiting to be captivated by your unique story.

Local businesses thrive when they connect with their immediate communities. In today’s digital age, harnessing the power of local search engine optimization (SEO) is crucial for enhancing visibility and attracting local customers. This comprehensive blueprint outlines effective local SEO company strategies that are specifically tailored to help local businesses succeed in their immediate neighborhoods.

Understanding the Essence of Local SEO

Local SEO focuses on optimizing a business’s online presence to be easily discoverable by local customers searching for relevant products or services. It’s about making sure that when someone nearby searches for what you offer, your business appears at the top of the search results.

Optimizing Google My Business (GMB) Profile

1. Claim and Verify: Claim your GMB listing and ensure all details are accurate.
2. Complete Profile: Fill out your GMB profile with concise and relevant information, including business hours, location, and contact details.
3. High-Quality Photos: Upload high-resolution images that showcase your business, products, and services.
4. Encourage Reviews: Encourage your customers to leave their reviews on your GMB listing. Positive reviews enhance credibility and influence potential customers.

Location-Based Keyword Research

1. Identify Local Keywords: Research keywords specific to your location and business niche.
2. Long-Tail Keywords: Incorporate long-tail keywords that include your location, such as “best coffee shop in [Location].”
3. Competitor Analysis: Analyze local competitors’ keywords and see what’s working for them.

On-Page SEO

1. Localized Content: Create high-quality, localized content that addresses local interests and needs.
2. Title Tags and Meta Descriptions: Optimize meta tags i.e. title and description with relevant keywords and location.
3. Structured Data Markup: Implement structured data to help search engines understand your content better.

Local Citations and Listings

1. Consistent NAP: Ensure your business’s name, address, and phone number (NAP) are consistent across all online listings.
2. Local Directories: List your business in relevant local directories and industry-specific platforms.
3. Niche Associations: Join local business associations or chambers of commerce and get your business featured on their websites.

Mobile Optimization

1. Responsive Website: Ensure your website is mobile-friendly and responsive for a seamless mobile experience.
2. Local Mobile Searches: Optimize for “near me” searches and voice searches, which are increasingly popular for local queries.

Online Reviews and Reputation Management

1. Prompt Responses: Respond promptly and professionally to online reviews, whether positive or negative.
2. Encourage Feedback: Encourage your satisfied customers to leave positive reviews and address negative feedback constructively.

Local Content Marketing

1. Local Blog Posts: Create blog posts that highlight local events, news, and topics of interest.
2. Community Engagement: Showcase your involvement in local events, sponsorships, and community activities.

Social Media Engagement

1. Local Hashtags: Use local hashtags in your social media posts to connect with the local audience.
2. Geotagging: Geotag your posts to show your business’s location and engagement with local events.

Conclusion

Local SEO strategies are indispensable for local businesses aiming to strengthen their community presence and attract nearby customers. By optimizing their online visibility through tactics like enhancing their GMB profile, location-based keyword research, on-page SEO, and proactive engagement with local customers, businesses can create a powerful online footprint tailored to their local audience. This blueprint serves as a roadmap for local businesses seeking to thrive in their neighborhoods and establish a strong digital connection with their local customer base.

AdWords is known as one of the most powerful tools in a digital marketer’s toolbox. With its robust set of features, AdWords can be used to create highly targeted campaigns, track performance, and optimize spending. But in order to make the most out of AdWords Service Provider, you need to understand the different strategies that work best.

Here are some AdWords strategies that you can use to boost your ROI today.

1. Use Automated Bidding
One of the most effective AdWords strategies is automated bidding. Automated bidding is a tool that allows you to set up rules for how your bids will be adjusted based on certain criteria. You can set up rules for bids to increase or decrease based on the time of day, day of the week, location, or any other criteria you choose. This will help you optimize your bids and get the most out of your budget.

2. Take Advantage of Ad Extensions
Ad extensions are a great way to make your ads more attractive and effective. Ad extensions allow you to add additional information to your ads such as contact information, links to other pages on your website, and more. This will help you provide more information to potential customers and increase the chances of them clicking on your ad.

3. Focus on Quality Score
Quality score is a metric used to measure the relevance and quality of your ads. The higher is your quality score, the lower is your cost-per-click will be. It’s important to focus on improving your quality score in order to get the most out of your AdWords campaigns. You can do this by making sure that your ads are also relevant to the keywords you are targeting, using the right keywords, and optimizing your landing pages.

4. Leverage Remarketing
Remarketing is a powerful AdWords strategy that allows you to target users who have already been to your website. By targeting these users you can increase the likelihood of them converting and boost your ROI. You can set up remarketing campaigns using AdWords, or use third-party tools such as Google Analytics to track user behaviour and retarget them with relevant ads.

5. Test Different Ad Formats
AdWords allows you to create ads in a variety of formats including text, display, and video. It’s important to test different ad formats in order to find out which type of ad works best for your target audience. For example, you may find that video ads perform better than text ads, or that display ads are more effective than text ads. By testing different ad formats you can determine which type of ad is most effective and optimize your campaigns accordingly.

AdWords is a powerful tool for digital marketers, and by utilizing the strategies outlined above, you can boost your ROI and get the most out of your campaigns. Automated bidding, ad extensions, quality score, remarketing, and testing different ad formats are all great strategies to help you get the most out of your AdWords campaigns. So, start implementing the above strategies today and watch your ROI soar!

Modern customers have access to a plethora of resources, including blog posts, review websites, social networks, and much more. Most buyers now have a good idea of what they’re looking for, where they want to get it, and how much they are willing to pay any digital marketing agency because of this data.

Reaching out to prospective consumers before they’ve made a purchase decision is essential for expanding your business. Lead generation is the key to getting in touch with them.

What exactly is this thing called “Lead Generation,” though?

Leads are potential customers who have shown interest in what you have to offer. By generating leads, you can get in touch with prospective consumers early in their buying process, when it’s easier to gain their confidence, build rapport, and stick with them until they’re willing to make a purchase.

What Makes Lead Generation So Significant?

Creating new leads is the lifeblood of any company. Without buyers, there is no business, and without a marketing strategy, there will be no buyers. The best strategy is the one that works and can be used again and again to keep bringing in new consumers.

The process of acquiring new customers begins with lead generation. Once a consumer is notified of your good or service, they are more likely to investigate it, determine whether or not it meets their needs, make a purchase, and become a paying customer.

To generate quality leads, focus on the right audiences, gather relevant information, and provide compelling offers that persuade consumers to not only convert but stick with your brand.

A Guide to Creating a Lead Generation Process

Here is what you need to do to construct a successful lead generation system:

1. Create A “Customer Profile”

Without knowing your target audience, developing a strategy to attract them is impossible. That’s why it’s essential to start with a detailed profile of your ideal client.

You need to recognise who your target consumer is and why. 

You can improve your ability to bring in new customers by learning more about the ones you already have.

2. Plan Your Content Around Your Customers’ Journey

After identifying your consumer, produce content for each stage of their journey.

You should begin by outlining the steps a lead takes to go from initial contact to becoming a paying customer. Then create content that attracts and converts them. 

Develop content keeping the customer’s journey in mind and determine which pieces of content work best at each stage.

3. Draw Traffic

After creating content, you must promote it. Your content can increase the customer base:

• Cold emails: Identity and email leads. Send a customised pitch template via a compelling email platform.
• Phone calls: Contact your leads and avoid gatekeepers to pitch, using a strong sales script to keep it engaging.
• Social networks: Find leads on LinkedIn, Instagram, Facebook and contact them.
• Paid Advertisements: Ads you pay for will constantly seek out new clients on your behalf.

4. Gather Accurate Customer Data

Once you’ve got traffic coming to your content, you have to ensure you’re gathering as much information as you can so you can get in touch with them when they’re prepared to make a purchase.

Once you have a customer’s contact details, you can retarget them in an effort to bring them closer to making a purchase.

5. Make The Final Sale

You ought to have prospective client contact data by now. Closing the sale is all you are required to do. To progress, engage with people at the appropriate times, and retarget them to retain their interest without being pushy.

Address their inquiries, guide them to their “oh this makes sense,” moment and tell them how to purchase what you are selling.

We live in a fast-paced world with new brands and startups launching almost daily, making market competition thick and aggressive.

Marketing, specifically digital marketing, has become a challenge that requires extra effort and planning.

As a startup owner, you are already preoccupied with ample work involving the growth of your brand, executing profit-centric and revenue-generating strategies and, of course, making your startup the best in the industry.

Burdening yourself with digital marketing responsibilities can cause a total burnout for you where you are lost in transition!

So, it’s time to work smart and invest in the best social media agencies in Mumbai that help you with all digital marketing activities.

So, whether you are a fashion, tech or health startup, our advice would be to partner up with a top digital marketing agency in Mumbai right away!

Still unsure?

Read Our Blog To Know How Digital Marketing Activities Can Shoot Up Your Startup Success

• Get To Know Your Customers

As a startup, you need to understand your customers and digital marketing helps you with just that! Technology is what affects customer experience, and digital marketing facilitates this experience. What’s better, you can track, monitor, and understand your audience’s purchase behavior and other interests. You can determine your audience’s social behavior and offer highly clickable SMM campaigns that make your brand much-loved on social platforms with SMM.

Other benefits include:

• Understanding the critical purchase elements of your customers. What makes them buy your product/service.
• Optimizing the multiple digital channels for clearly communicating your brand message with your audience.

2. Productive Brand Visibility 

Generating and increasing brand visibility is the goal of every startup. And it should be, as with productive brand viability, your startup attracts new audiences, improves its lead generation and has high inbound website traffic.

What’s the best way for productive brand visibility?

Well, Digital Marketing, of course!

Expect new customers, improved business visibility, brand-customer interactions on the digital domains.

That’s not it.

Digital channels are platforms where audiences can generate content, and if they like your offering, they might promote it via reviews or appreciation posts. This is user-generated content.

They might even share your social profiles with their followers, gaining newer audiences.

All these activities are a great way of improving brand visibility.

3. Implement A Targeted Marketing Approach 

Digital marketing can effectively help you in targeted marketing.

With a targeted marketing approach:

• Your startup can specifically reach the audiences that specifically search for your products and services.
• Your demographics audiences can be conveniently segmented into multiple highly focussed groups.
• Targeted marketing efforts that only target audiences that match specific interests and demographics.
• Your digital agencies can generate digital campaigns for attracting & engaging potential customers in the correct phase of their buying journeys.
• You can reach your target audience via multiple ways; social media, video marketing, Search engine optimisation (SEO), PPC and more.

4. Build Your Brand 

Your primary goal is to build an unconventional brand as a startup, and digital marketing activities can drastically boost your web presence. It is why many startups are hiring a digital marketing agency in Rajkot.

A well-planned digital marketing campaign helps your startups reach thousands of newer audiences and customers. Most of these people can become your loyal customers, increasing your brand awareness. The more powerful your brand becomes in the online realm, the greater are the chances of increased business revenues and profits.

5. Affordable 

Cost-effectiveness is the most significant advantage of digital marketing. This makes it the perfect tool for startups, and they can invest in digital marketing activities over traditional marketing activities as it often brings in better results. 

Digital Marketing Company In Mumbai 

PODS, a digital marketing company in Mumbai, is the perfect digital agency for startups looking at improving and initiating new digital campaigns.

We aim to create unique & creative marketing strategies that help your business grow.

Listen up all brands and businesses, it’s 2022, and you guys need to pump up your advertising game!

Remember how the movies in the ’90s and early 2000s portrayed the future?

Flying cars, people glued to their phones, teenagers moving around on hoverboards,  

And most importantly, every corner of the street is covered with out of box advertisements that make consumers a part of the entire advertising experience.

Well, minus the flying cars, the rest all will remain the same in the year 2022!

So, PODS, an advertising agency in Surat, brings three advertising tips that will skyrocket your advertising efforts in 2022.

So, are you ready to have a great year filled with striking advertising strategies!

Sit tight in your chairs and start reading this blog right away!

1. Audience Communication Is The Key

What’s advertising without an audience? Nothing! It’s time to use unique ways and reinvent old ways to understand your audiences. A simplistic way of asking your audience what they want/desire. Remember, for delivering an out of the box advertising experience to your audiences, advertisers must directly ask the audience what they wish to look for in the advertising content. What type of advertising will give a positive push to their purchasing decisions. The easiest way of doing this is the do a quick social media audit of your brand profiles. Begin by analysing the questions your audiences drop on your various social media pages/handles. Their queries, doubts, concerns, likes, dislikes. Throw in a poll on your social media profiles asking your audience what content they wish to see. Check out any customer grievances/complaints posted on your website, even the smallest of comments can help you discover and anticipate your audiences’ needs that help you craft advertising campaigns addressing and the same and also educating your audiences.

2. Create An Exhilarating People Strategy

People in business and business is people.

Sounds confusing, right?

To simplify, people do your business, and your business cannot survive without people. Therefore it’s critical to build a mind-blowing people strategy.

When working on your advertising, branding and content strategy, advertisers, brand and content strategists must ask critical questions such as:

1. How do I want the audience to feel when they come across our advertising campaigns?

b.What makes our brand unique, and how do we implement this USP into our ad campaigns?

1. What media channels are we advertising on? Are they relevant to our target audience?
2. How can we provide a positive advertising experience for all audiences on both online and offline channels?
3. How do we collaborate online and offline advertising channels to craft a pan advertising strategy?

Answering these questions will help you discover new advertising paths and tactics. A solid people strategy will be the most prominent advertising tip for 2022!

3. It’s Time To Begin New Conversations

Every brand like yours wants its advertising campaigns to stir meaningful conversations. 2022 is the time to begin mind-bending and soul-awakening conversations that help advertise the correct value and goals of your brand and its products and services. Social media platforms and various other online channels are filled with conversations, but how many of them are meaningful? Very few.

Conversational Advertising involves marketing that talks to your consumers. This can be initiated via chatbots, voice assistants, etc. This helps you make your advertising campaigns more interactive and people-oriented. With conversational advertising, advertisers can offer unique ad experiences to every customer.

Social Media Marketing Company In Surat

Client-oriented, performance obsessed, and brand builders are how we at PODS like to define ourselves. As a branding agency in Surat, we focus on creating a power-packed creative campaign with its branches extending to social media marketing, branding and advertising. This makes modern creative campaigns that perfectly integrate all touchpoints of the current advertising-branding sector.

Ready to take a big leap and create your own eCommerce business? But a shoestring budget stops you from turning your dream into reality. Then you are at the right place. The advancement of technology made it easy for anyone to create an eCommerce store and sell products. Here in this post, we will discuss all aspects related to starting an eCommerce business with a low budget.

Business Plan and Model

This is a crucial step for an entrepreneur looking to start an eCommerce business with a low budget. If this initial step goes wrong, further efforts can go in vain. While creating a business plan, it is vital to do the market research, profit margin, and (most important) budget.

Similar to brick and mortar business, an eCommerce business needs a working business model too. There are two business models for the eCommerce marketplace – Single- vendor and Multi-vendor. Choose which business model and plan is the best suitable for your eCommerce business needs.

Important things to keep in mind while creating a business plan and model:

• Do thorough market research.
• Devote time in analyzing your competitors’ business model and their marketing strategies.
• Create a list of products you want to sell on your eCommerce platform.
• Define your target audience, business objective, and model.
• Create a product list, price list, promotion & advertising strategy, and target location.
• Set and allocate your budget.
• Define and Focus on your KPI (Key Performance Indicators) such as products, sales, conversions, and profits.

Choose Your Niche

It pays for a business to work a particular niche rather than focusing on a larger market area. At least in the initial set upstage. Focusing on a particular niche will surely lower down the setting up cost for your eCommerce business. 

For starters, prepare a list and find the answers to the following questions:

• Your area of expertise.
• Your marketable knowledge or skill.
• Where do those skills fit in the market?
• What type of products do you want to sell?

As an entrepreneur, you should have a sense of what kind of and how you intend to run a business. Identifying your niche products and market lowers the overall setup, marketing, and advertising cost.

Create a Niche Product List

Before you plan to create your own eCommerce marketplace, it is important to create a products list. You can target a specific audience looking for a particular product and service with a niche product list. Targeting a niche lowers the market competition and reduces the marketing budget.

Hence, it is crucial to choose the right products per your target audience and not rush to sell trending products on eCommerce websites. For budding entrepreneurs, it is advised to sell something they are passionate about and find a niche market for the product.

Build Your eCommerce Store

Your eCommerce website is the foundation on which you will build, develop and sell products online. Popular eCommerce building platforms offer the facility for users;+

• To customize your design
• Add your domain (or buy one)
• Manage inventory
• Accept and ship orders
• Accept payments and more.

There are hundreds of eCommerce-building platforms out there in the market that claim to be the best. We have handpicked a few based on how affordable they are in order to bring down the development cost. Here are some popular eCommerce store building platforms for you:

• Shopify

This eCommerce building platform was founded back in 2004 and is currently the most preferred eCommerce building platform. Creating an eCommerce website on Shopify is easy and allows users to even control the design aspect of the website as well. Some of its plus points are tonnes of advanced tools to change how you display products, define your brand, and market yourself.

The platform offers multiple subscription plans to serve a wider range of customers looking to build their own eCommerce platform. Shopify pricing plans include:

• Shopify Lite – $9 per month
• Basic Shopify Plan – $29 per month
• Shopify Plan – $79 per month
• Advanced Shopify Plan – $299 per month

While the Shopify lite is more preferred for someone who is new to the eCommerce business and looking for an affordable option, Advanced Shopify Plan is for someone looking to scale up their eCommerce platform and serve multiple locations worldwide.

• Etsy

If you are someone who is looking to give a twist to their eCommerce website and offer something unique or vintage to customers. Then, the Etsy eCommerce building platform is the perfect option for you. As a retailer, this eCommerce building platform offers many features on its ‘storefront.’

The platform is involved in the buying process, keeping shoppers in front and center. This is one of the biggest reasons for so much demand for Etsy clone development in the market. The platform welcomes any type of seller to create their platform and start their eCommerce business. 

Building your eCommerce platform on Etsy is a perfect option for someone with limited and unique items stock.

• WooCommerce

WooCommerce is a powerful plugin of WordPress with which users can convert their website into an eCommerce platform. The prime reason why this WordPress plug-in is so popular is that it is open-source, free to download, offers some unique & must-have eCommerce features. You have to download the plugin, and you are ready to start selling.

The eCommerce website building platform has over 3.8 million users worldwide, and the numbers are growing every day. However, you will face issues setting up your ideal eCommerce platform without basic coding knowledge. 

Take help from eCommerce development if you want to customize your eCommerce platform. On the other hand, you can do small customization on your own and be ready to start selling on your eCommerce store.

No Need To Hire Professionals

This may sound a bit strange. But with an eCommerce store you can save a big chunk of your initial investment by using technology. eCommerce building websites such as Shopify, WooCommerce, Etsy allows retailers to efficiently manage business aspects such as inventory, transactions, order management, and others all in one place. This means that you don’t have to hire additional staff such as accounts, store managers for handling your online store.

Free HD Images/Banners

When it comes to setting up an eCommerce or any business, major expenses involve branding and designing a logo. However, you can reduce the initial setup cost by using online free software like Canva. With Canva, you can create banners, design a logo, or other graphics.

And that’s not it. You can use the photoshop free version for creating images or banners for blog posts or website ads. Take images from Unsplash, Freepik as these websites offer free high quality, and without copyright images in various categories.

Final words

Starting an eCommerce business is all about planning every business aspect and using technology to lower down the setting up cost. Building a virtual presence for your business is now becoming vital for every business to stay relevant in the future. Building an eCommerce store is a great investment for the future of your business.

Take an edge over competitors and start building your virtual presence with eCommerce stores while others are still planning.

Fashion brands that do not cater to plus-size customers. Makeup brands stop at “beige” when it comes to foundation hues. Stock imagery on company websites reflects a stale, homogenized representation of the American population. While these decisions appear to be innocent on the surface, they send a clear message: our brand does not appreciate diversity.

If you’re reading this, you’re probably thinking about adopting more varied marketing methods into your company, which is a terrific starting step. It can be challenging to get corporate buy-in for initiatives that appear to be unrelated to the core business (“what does diversity have to do with selling cars? “)

However, in terms of growing your audience reach and being an ethical company, inclusion is one of the most crucial factors you can incorporate in your digital marketing strategy. Here are some ideas for making diversity in digital marketing a top focus for your firm.

What is Digital Marketing Diversity?

Diversity entails embracing and celebrating people from all walks of life, particularly underprivileged groups. The word encompasses a wide range of characteristics and protected groups, including (but not limited to) age, race, ethnicity, religion, gender/sexuality, and veteran status (to name a few). 

The process of taking active steps to ensure that various members of a community feel secure and appreciated is known as inclusion. In the context of digital marketing, this involves creating content and campaigns that speak to and consider a diverse audience that interacts with your business.

Don’t get me wrong: I’m not advocating for a comprehensive marketing plan that tries to appeal to everyone. On the other hand, your target audience is likely to be more diversified than you think. If it isn’t, it’s time to think about how you might promote yourself to different demographics to reach a wider audience. 

When creating a diversity and inclusion marketing strategy, research, empathy, and a willingness to explore and fight any personal prejudices that may be hurting your work are all required.

Research, empathy, and a willingness to explore and fight any personal prejudices that may be hurting your work are all required when creating a diversity and inclusion marketing strategy.

Digital Marketing Benefits of Diversity and Inclusion

Consider the following advantages when deciding whether it’s worth the time and effort to incorporate more Diversity, Equity, and Inclusion (DEI) policies in your marketing department:

Widen Your Reach

You might discover that you’re missing out on significant groups of people who would appreciate your product or service once you start looking at your audience with diversity in mind. You can reach consumers who would have previously ignored your business by taking a more inclusive approach.

Present Business Values

When you actively and include people in your marketing activities, you demonstrate that you value diversity. Many customers value diversity, and if they learn that your company supports the exact cause, they will develop a greater emotional attachment to it. 

Diversity (or lack thereof) influences how people think about a brand in research, according to 62% of respondents. Customers may select your business over competitors and return if you earn their esteem.

Higher Conversions

According to 2019 research, 61 percent of customers want to see more diversity in advertising and this isn’t just rhetoric. According to the Female Quotient, after watching a varied advertisement, 64% of respondents would take some action, such as making a purchase. 

According to these statistics, adopting inclusive marketing approaches is a method for increasing revenue and conversions.

Maintain Relevance Among Younger Audiences

Generation Z is the most diverse generation yet, as America’s melting pot continues to melt even more. As a result, it’s no surprise that the younger generations, known as Millennials and Generation Z, emphasize diversity. 

For example, 70 percent of young Millenials and 69 percent of older Millennials indicated they would prefer a company that exhibits diversity over a competition. In response to commercials that discriminated against based on sexuality or ethnicity, a whopping 75% of Gen Z consumers stated they would stop buying from that brand. 

So, diversity is crucial if you want to engage with a varied younger population and keep their patronage.

It’s the Correct Action to Take

This one should be self-evident. Diversity is always important from an ethical stance.

Diverse Approaches to Digital Marketing

When you understand that welcoming people from all walks of life will only strengthen your company’s capacity to reach the right audience and establish a sustainable business, diversity in digital marketing shouldn’t feel like a problem or a waste of time. 

Not only that but knowing your firm is making an effort to embrace inclusive behaviors can make you feel good about the work you accomplish at the end of the day. The world is a big, diverse place, and the goal should be to accurately reflect our population’s magnificent diversity.

It’s simple for a company to mistakenly broadcast a negative message when it doesn’t take the time to understand the interplay between its marketing choices and diversity. So let’s be more deliberate about changing any negative messages into genuinely positive ones: we notify you and we support you.

E-Commerce has become the new way of doing business. Since the pandemic, most business organizations have realized the role of E-commerce and how beneficial it can be even in these testing times. The ECommerce SEO practices need to be performed in such a way that the website can reach out to more and more people. As far as search engine optimization is concerned, it is about being smart to get a good rank on any given search engine on the internet. This is why you will be required to go for professional ecommerce SEO services with years of experience. Here are a few things that you can do regarding Ecommerce SEO

Breadcrumb Navigation

The use of breadcrumb navigation is one of the better eCommerce SEO practices that you can do. When people visit your website, things should be easily accessible to them. With the help of breadcrumb navigation, you can create an organized path for your services on the website. If you provide different products and services, you can create different setups for them. The idea is to make things really smooth and simple for the users so that they can have a seamless experience, finding all the information they need without the hassle. If your website is cluttered, people visiting it can get confused and eventually find some other website that can make things simple for them. 

A Clean URL Structure 

This is one way of making sure to the people that your eCommerce website is handled by professional people and they would be convinced to surf through the content. A clean URL structure means that you need to put words and numbers that can convey something regarding your website rather than putting out random digits that looks confusing. When you will open your website for the first time, the URL structure can be all over the place. A structured URL will let the users know where they are on the website. They can remember the URL which will help them to reach straight to the web page they like to visit. 

Secured Site 

This is one important component of any website, in fact, it’s almost indispensable in the present day as no one wants to compromise their virtual security. It is even more essential in the case of E-commerce websites where people give out their personal details. The world has become technology-friendly but with that, the number of hackers has increased quite evidently with threats to security. If your website is not secured with all the relevant safety features from malicious attacks, people may not visit it in the first place. These days browsers can alert visitors when a website is not secure and safe so it’s easy to turn away customers if you do not employ safety features. So this becomes a must-have Ecommerce SEO practice for you. The idea is simply to get an SSL certificate. It will be shown on the top of the screen where a lock would appear on the left side of the URL in the address bar of any browser. 

Canonical Tags 

This is needed when you have got different URLs for the same content. For example, you might have set different categories for the content on your website depending upon the goods and services you’re providing to the customers. There are times when there would be common content in different categories but the URLs for them are different. Such as different colors or sizes for the same dress. With the help of canonical tags, you can decide which version of the URL should be shown in the search engine. Choose the URL which is most fitting for the content. 

With these key Ecommerce SEO practices, you will be able to design your website in a better way. You will also rank better on search engines which will bring more traffic to your website. It is all about syncing it well!