As digital media and commerce are gaining popularity among the consumers and brands, the importance of valuable and authentic information is also rising. User reviews or customer reviews about the brands are part of such valuable information relevant to the brand that hugely influences the brand growth and success.
The rise of digital media has led to brands and businesses invest their efforts into their digital storefront i.e. website so that they can make the most of popularity for online commerce. This is where the role of Google reviews comes in.
What Are Google Reviews?
Google reviews is a product of Google suite that allows authentic customers to share their experiences, ideas, opinions, feedback, etc. relating to a brand or its products & services in the form of reviews. These Google reviews are then made available to the potential customers and users who make search queries on Google about the brand that is where these reviews are displayed to help users make an informed decision. These reviews highlight the quality, value for money, authenticity, brand authority, durability and many more factors to deliver valuable information about the brand.
Google reviews are the perfect form of content that you can embed onto your website to attract, engage, and convert users into customers. Here we have listed some benefits of Google reviews on your website.
Benefits of Google Reviews On Website
- Cost-Effective Promotions
These reviews are shared by the customers of the brand so showcasing the positive reviews on the website will help in free of cost promotion for your brand without any investments. As the customers are sharing these reviews voluntarily so you are not investing any amount in review generation. Also, you can curate these reviews with minimum cost to display on the website so it is a cost-effective method of promotions.
This will save the constant cost of content creation with investments into time and resources.
- Valuable Content Stream
Content is extremely crucial for the website as it is what consumers search for in the first place and it is what they primarily engage with on the website and finally it is what helps them make their purchase decisions. These Google reviews provide you the access to a valuable content stream that you can embed on your website. These reviews are all unique and extremely relevant to your business making it the perfect content for your website.
- Build Trust, Reliability & Authenticity
In this age of digital media and online commerce with spammy promotional campaigns, consumers have a huge distrust and unreliability for the brands.
This is where it becomes important to build trust and showcase authenticity to the website visitors through trustable content and this is where Google’s customer reviews fit in perfectly. You can embed these reviews on the website to showcase brand credibility and authenticity that will help in building trust reliability, and authenticity among the consumers through displaying real experiences of existing customers.
- Enhance Brand Advocacy & Word of Mouth
Brand advocacy is when the existing customers of the brand become the representatives & advertisers i.e. advocates of the brands to promote it through their content & words voluntarily. So, these customer reviews are a perfect example of brand advocacy and positive word of mouth for a brand that will help in grabbing the attention of the users on the website and boost engagement & conversion rate.
- Boost User Engagement
Engagement is also crucial for the website as it defines the conversion rate and content is the best way to engage the website visitors to your website. When you will display such intriguing, trustworthy, and creative content on your website, it will attract the users to engage with it and get the information they are looking for leading to better user engagement.
- Gain SEO Benefits
As we discussed that the engagement will increase, it will also increase the possibilities of improving your Search engine optimization performance and better overall results. More engagement will lead to more time spent by the users on the website ultimately increasing the dwell time and reducing the bounce rate for your website. This will lead to sending positive signals to the search engine and improvement in the SERP ranking of the website. This will lead to more impressions and more traffic to your website.
- Grow Conversions & Sales
It is a known thing for every user that they conduct intense research & evaluation on digital channels before making online purchases. This is where the customer reviews on the website play a huge role. As over 90% of the users tend to trust UGC such as customer reviews while making their online purchases and over 80% of the users actively look for these reviews before buying products online.
So, these customer reviews on a website can greatly influence the conversion rate and increase your sales.
How to Embed Google Reviews Widget On Website
The best way to embed Google reviews is by using a Google Review Widget that will allows you to integrate your Google+ account and fetch reviews from account to your reviews feed that you can embed on your website. The tool allows you to make customizations to your Google reviews feed and moderate which reviews you want to show and which you want to restrict.
Along with that, you can enable real-time automatic updates, add your custom posts, etc. The Google reviews widget has easy integration possibilities and extremely responsive & easy to use.
These were some of the best benefits of embedding Google reviews on the website and also the best solution to embed these reviews on your website i.e. Google reviews widget. Embedding these reviews will greatly help in boosting brand awareness, amplify social media and digital media reach, magnify brand exposure, showcase transparency, build a powerful reputation, and overall brand growth and success.
So, get started now by leveraging the Google reviews for your website with the tool and avail these benefits for your business.