Procuring more organic traffic is top of mind for any business owner or entrepreneur. Hence, the mere thought of mastering eCommerce SEO possibly would have triggered your mind once or twice. But among the search engine algorithm updates and excessive industry jargon, it can be quite often challenging to obtain the hang of this entire SEO thing.
This article would take you from newbie to novice as instantly and simply as possible. It would cover keyword research, site structure as well as organisation accompanied by on-page SEO.
What is the term eCommerce SEO and why is it significant?
Search Engine Optimisation (SEO) is the process of yielding more organic (i.e., free, natural) traffic from sites like Google, Bing and Yahoo.
When you search for something on Google, for instance, you are directed to the search engine results page (SERP)
Ecommerce SEO is about making sure your product pages appear among those first and foremost ten organic search results. Indeed, there are many more pages to explore. But the greater the page number you rank on, the lower the traffic you would generate.
A few years ago, a study revealed that only 4.8 % of searchers could make it to the second page of the search results. Your ranking on the first page matters as well. A similar study stated that the top-most results grab 32.5% of traffic on average. The second result captures only 17.6%. With result six, you are looking at less than 5% of traffic on average.
The gimmick trick then is to rank as high on the first page of Google, Bing, Yahoo and much more. As you consider for search terms that your potential customers might be using.
Why is SEO significant for your E-commerce site?
Irrespective of your business’ size, target audience or industry, Ecommerce SEO (Search Engine Optimisation) is significant for maximising your profits. Search Engines such as Google have now become an integral part of the online shopping experience.
You can check and confirm this by employing any analytics platform consisting of Google Analytics. You are required to log in to your chosen platform and examine your primary traffic sources. There is a probability that organic search would characterise remarkably. In fact, for many e-commerce stores, Google has become their number one source of traffic.
When you notice the numbers, you very well understand the underlying cause behind this process. As per the Global Digital Overview studies, Google.com is the most visited website across the globe. This aspect suspends Google above among many other household names comprising YouTube, Facebook, Amazon, Netflix and much more.
It has been estimated that approximately 40-60 billion searches occur on Google across the globe around every single month. Especially for eCommerce stores, organic search in eCommerce SEO implies an enormous potential audience and several additional revenues just waiting to be tapped into the business.
Thus, it is nearly impossible to contradict and disagree about how vital eCommerce SEO is to your online store’s inevitable success. If you neglect or ignore SEO, you are restricting your business’s growth, profits, and revenues.